LEANDER, Texas — After decades of using its cowboy hat logo, the Southwest Drycleaners Association (SDA) recently unveiled a new logo, the winner of a design competition.
The logo redesign process began last fall with an open competition that generated 38 submissions.
“We were thrilled with the creativity and enthusiasm from our community,” says John Rothrock, chairman of the SDA Logo Committee. “Entries came from a variety of sources, including dry cleaners, their family members, graphic artists and even a talented high school student. After much discussion, we chose a fresh, clean design that reflects both our association’s identity and the industry we proudly represent.”
Maria Teresa Ribera, a commercial engineer specializing in international marketing, designed the winning logo. Ribera also has an MBA in business management.
“I have always had a strong passion for business and a deep commitment to creating brands with a solid identity — brands capable of making a significant impact and achieving strategic market positioning,” she says.
“We added the tagline ‘Connecting Cleaners’ to our logo because this is the focus of our association,” says SDA President Fran Stone-Beale. “We are committed to uniting dry cleaners in our association, building relationships and providing resources through these connections.”
The new logo was unveiled at the organization’s March 29 board meeting. The Logo Committee spent months collaborating over Zoom meetings to decide on the new identity. John Rothrock led the committee that included members Raymond Farrell, Jess Culpepper, Lauren VanCamp, Jose Abuawad, Jeff Schwarz and Stone-Beale.
“This new logo represents the SDA’s forward-looking vision while honoring its rich history in the drycleaning community,” the organization says. “With its contemporary design, the logo is poised to make a lasting impression as the SDA continues to grow and evolve.”
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